How Business Intelligence Should Affect Marketing Decisions

Business Intelligence

Good marketing is based on well done, solid research. Business intelligence is a term for a wide range of research and intelligence gathering techniques that gather data related to businesses. This can be anything from a software program that gathers data about what customers buy from a particular store, to what types of items customers are interested in, to surveys and research about a particular product. Business intelligence takes this raw data and turns it into insightful information that companies can utilize for formulating a business strategy in their market.…

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