Any business that has invested in any online marketing effort has the same goal: reach the #1 spot on Google. This coveted spot on the search results takes constant commitment, hard work, and the expertise of an SEO company in Philadelphia. Once the status is attained, no one wants to let it go. However, while your business is sitting at the top, there is a good chance that your competitors are working harder to knock your website down a few ranks.
Instead of doing nothing and just hoping your website stay #1, here are a few tips that when followed will help you keep your high-ranking status on Google’s search results:
Keep The Website Updated
One of the most common mistakes website owners make once they have reached the #1 spot is to stop updating their website. Updates sound like they should be second nature, but businesses tend to forget the importance of content freshness and its important role in Google’s algorithm.
Don’t just rely on all text fresh content, because you will surely lose your current ranking. Add some images and videos to your future articles as this will entice and attract new and loyal website visitors keeping you at the top.
Create Original “Linkable” Content
Backlinks are a major factor in Google’s algorithm. The more legitimate backlinks that are traced back to your website, the higher your site will rank. To do this, create original content that others will likely link back to you. Examples of “linkable” content are infographics and charts about topics that no one is talking about. Soon enough Google’s algorithm will consider your website as the authority on a niche topic, earning you the #1 spot for an extended period.
Speed Up The Website
We have all visited a website that takes too long to load each page. Most people, just like us, tend to click away to find another website that loads faster and more efficiently. For this reason, the speed of a website is considered a factor when ranking on a search engine. To stop website visitors from clicking away to find an alternative source, the trusted SEO company in Philadelphia suggests that business owners do the following:
Invest in a faster and reliable website hosting service, free hosting is great and all, but it isn’t the best when you want to rank high on search engines.
Enable image compression on all of the images on the website, especially on the mobile version.
Use CDN or a content delivery network as a way to increase download speed without consuming too much mobile data.
Boost Your Social Media Presence
As everyone knows by now, social media is key to online marketing success. Not only are platforms like Facebook, Instagram, and Twitter a great way to stay in touch with loyal customers and readers, it is also a good way to expand your current niche. More and more people are using social media to search for information about brands, meaning it is worth it to invest in social media marketing to maintain your #1 ranking on Google.
Tessa, an SEO company in Philadelphia, will help you get on top of the rankings and will help you stay there. Contact us today and let’s discuss strategy.