An Instagram marketing campaign always performs better when the content is planned and the social media goals are properly defined. It is only when that the goals are specific, practical, timely, relevant, and measurable that they are of use in campaign planning and realignment when it drifts off-course. The analytics makes use of the huge amount of information that is associated with the Instagram images that you have uploaded and how your followers have responded or not responded to them. A brief primer on the benefits of the usage of Instagram analytics and which metrics you should track:
Get to know your audience better: With the help of Instagram analytics, you can get to know your audience demographics better; typically, you will be able to know them by gender, location, age, language, interests, and past purchase behavior. Using this insight, you can refine your campaign on Instagram better so that it delivers better results.
Measure campaign effectiveness: With direct engagement numbers, including, likes, comments, and mentions, you can find out easily the response your Instagram campaign has elicited from your audience. It becomes simple to calculate the growth by comparing figures across two time periods, determine the most optimum time to post, and also establish what sort of content finds favor.You can also use analytics to establish the efficacy of participating in Like4Like programs. Conventionally, there are two different types of metrics; individual metrics can monitor each of your posts and you can use the findings to build better engagement while account metrics can track your activity on Instagram over time.
Discover areas requiring attention: By finding out which aspects of your campaign are lagging behind, you can divide your resources for best results. The main costs of implementing a social media campaign are usually labor, training and development, technology, and consultancy. With the help of Instagram analytics, you can achieve an optimum allocation of the resources available to you.
Establish performance levels of promoted Instagram posts: Since it can be quite expensive to promote Instagram posts, it is necessary to find out how they are performing and whether they are delivering the desired return on investment. With the help of analytics, you can compare the performance of organic and promoted posts, and also establish the extent of penetration of your campaign.
Helpin the planning of campaigns: When you can identify the problem areas in your Instagram campaign, you can use the information to refine the setting of your campaign goals and objectives. Campaign planning becomes far easier when you are armed with information like the most effective hashtags and who the top influencers are in your sector. You can add the most searched hashtags and connect with the influencers to ensure better visibility of your brand among the consumers.
By using Instagram analytics, you can scientifically establish whether your campaign has all the necessary ingredients for success or not. Using Instagram analytics, you can plan proactively for marketing success by establishing a competitive advantage that is perceptible to your audience.
Author Bio: Karen Anthony is a senior digital marketing executive in a reputed e-commerce business. She has consistently participated in Like4Like programs for a number of brands, which deliver the best ROIs.