Finding the right influencer is just like pecking a sugar speck from a sack of rice cause you have to pander over 800 million users around the world among which 200- 400 million people rely on influencers to connect with the potent products in the market, and the social media giants are playing a head role in connecting and shortening miles into clicks , the sudden hype in business and ROIs are the major result of influence business, brands have turned their focus on hiring top influencers and even has started keeping web surfers and influencer investigator in their corporate s merely to fetch out the best influencers to connect and strike on who are aligned at their brand, due to this, the ever growing rage of influence marketing and influencers is ceaselessly indulging gobs of people into this marketing prodigy.
Over past few years I have found Influence marketing has became enough potential to be pursued as a full time business that could be groomed within fewer investment, moreover the high potent and transparent relation building tendency is constantly dragging more and more users and marketers into it.
While discussing on how to find the right influencer that suits your brands and prove to be beneficial for your brand is quite like a hit and trial process but trying and relying on hits and trails will not only make you feel consumed but worn out as well, further your time loss could never be recovered, so instead of fetching the right influencer from among 800 million social users and ending up scratching your head follow the best listed steps below to let you yourself understand the business tactics and the more potent culture of influence marketing and how it work on social platform and discover the right influencer of your kind.
Decide your niche
This is already been decided, still go through it once more and look on the topic chosen by you over the internet, it will leverage you about the uniqueness of your area of discussion, whether your brands deals with clothing or food or cosmetics or home decor there are plenty and the list goes on, firmly you just have to look on the specific speciality of your brand ,if it’s food then what kinda food you discuss, if decor than from which material you manufacture know about the frequency of different topics getting viral , at what ratio people are interested and follow particular niche as there are millions of followers of clothing, cosmetics, and health but they are so frequent and ordinary too, so work on your selective niche and discover as much as you can and the best part is there exist social media influencers in every industry and every niche you just have to find them but before that just know about your brand relativity and threshold into the market, so that no influencer can find you chump to dupe you.
Decide your target
Target means audience, but what kindaaudience ?, it’s a big question ! , lets take an example suppose you are manufacturing or endorsing a home decor brand then there’s no point, if you are engaging with the audience showing much interest on food and clothing, this is in general but the same applies on every niche, the main twist is you can hire that person who is constantly engaged in out casting and campaigning home decor and interiors, if you partner with that specific influencer then all his audience will automatically get inclined at your product this would eventually steep up your brand’s promotion and return on investment.
Draw a frame work
Here framework refers to the outline of your objectives, strategies and demands it’s key highlights and aim, what kind of content you want to deliver to your audience and its primal points that must be included in your brand promotion, plus understand whether mouth publicity fits in your brand or your influencer has to draw campaigns and publish high end contents, and then pass it to your brand partner or influencer this would evenly distribute greater understanding of job between you and your brand influencer that would further help you and him to execute it better.
Real time discovery
Real time discovery assist you to groom and know better about the trending and crispy content over the internet, it would help you to broaden your niche and let you know about it’s possession over the platform, real- time discoveries also tracks all the clicks made on your URL and direct them to your main profile page, this would help you to shorten your daily wastage on fake clicks and find the actual traffic linked to your URL, real-time discovery supports your mindset to build your business ideals, and later influence you to achieve it, as said “the greater your discover the wiser you become “.
Use an influencer search tool
Using an influencer search engine tool is always recommended, there are innumerable tools out in the market that will connect you with the best proven influencers in the market and list them on your wall, several tool comes with an analytic system that would help you to measure particular influencer’s impact on the social platform and let you to compare with others on the same, some of these tools are so complete that you won’t be required to go anywhere for anything from searching to connecting and from real time analysis to payment and transfers you can use them for every short or big purpose, but keep in mind these tools comes up with a price tag so before exploring all these features you are supposed to pay plus you can also have some trial day on the tools before making your final purchase.
Some of these are alfuencers, topfluencers, klear, octoly etc.