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With each and every passing day, a new aspect of technology is making its way into the Industry and the market, whether it is IoT, Blockchain or Augmented Reality. In India, Augmented Reality has become a powerful marketing tool for the product-based industry too, especially real estate business. The effectiveness of augmented reality in India has yet to be realized completely, but so far, the results have been amazing. The Indian audiences have embraced the thought with open arms in each form. This has opened up limitless possibilities for businesses and enabled them to interact with their audiences in exceedingly new and effective manner. They can market themselves in a way that is quite more than simply another run off the mill campaign; they now can give experiences that are customized for the user and allows them to interact with the product in real time.

Augmented reality has found applications in an exceedingly multitude of sectors and has emerged jointly of the mostly used tools to extend audience engagement. The best part regarding virtual reality-based situations is that they can simply be customized after learning the demographics that one is catering to, thus understanding their needs in a much better manner. A team of augmented reality developers giving augmented reality services can facilitate him in creating experiences that are entertaining and engaging while being altogether effective as a sales pitch. One can create immersive experiences and interact with his audiences in a better manner.  AR augmented reality alters one’s ongoing perception of a real-world environment. It is associative interactive experience in a real-world environment whereby the objects that resides within the real-world are “augmented” by computer-generated perceptual information, also across multiple sensory modalities, including auditory, visual, haptic, somatosensory, etc. The overlaid sensory information can be constructive (additive to the natural environment) or destructive also and is seamlessly interlinking with the physical world like that it is perceived as an immersive aspect of the real environment.

It is used to enhance natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies, the information regarding the surrounding real world of the user becomes interactive and digitally manipulability. Information regarding the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space. This evolution of Augmented Reality and Virtual Reality can be easily seen in the today’s games and mobile applications, resulting in more and more App development companies adapting to this trend. Many Augmented reality companies in India are working and developing such applications like, weather visualizations, sports telecasting, etc. Augmented reality developers enable real estate projects to offer virtual tours of their projects and sample flats thus participating their potential clients using immersive and elaborated tours. AR offers new horizons to the Indian subcontinent and has taken it into the future filled with exciting opportunities.

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