Social media has evolved from a platform for connecting with loved ones to a sophisticated tool for generating leads and building a community of loyal customers.
Ten years ago, no one knew that the hottest social media jobs would be the pathway to promising careers. There is a high demand for social media marketing experts globally as brands invest in solid strategies to remain relevant and stay ahead of the competition.
Developing these skills will ensure that you’re ready for lucrative job opportunities in the social media field.
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Creativity
Creativity is a must-have skill for anyone considering a social media career. It’s unarguably the key to building a vibrant online community.
No one is interested in reading a boring piece of content. However, your creativity will come in handy as you craft content in different formats across different platforms. Endeavor to refine this skill as you progress in your career.
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Planning strategies
One of the core roles of professional social media managers is developing strategies that fit the goal of the brand you’re representing and the needs of their target audience. Your work won’t end there because you must execute those strategies and track performance.
Social media strategies that drive conversion are not set in stone. They are flexible enough to accommodate changes over time.
Social media management can be a demanding and time-consuming career. Therefore, it’s essential to have time management skills and use AI-powered tools.
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Content creation
Social media is a tool for amplifying your message, so that it can reach a wider audience. However, creating content that will guide online visitors throughout the customer journey isn’t a walk in the park.
Social media managers often have an idea bank that they update regularly and always ensure that each piece of content is user-centric as they optimize it for SEO. They are also proficient in content creation tools such as Canva.
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Communication
A successful social media strategy revolves around building meaningful connections across different platforms.
Communication isn’t only about what you say but how you say it. Having strong communication skills will help you represent the brand you’re working for effectively and identify the right tactics for spurring engagement.
These skills will also make the entire process of inspiring your team and reporting to your superior seamless.
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Community management
Maintaining an online community involves a lot of moving parts. For instance, your responsibilities will include responding to comments and messages with empathy and emotional intelligence. You also need to follow up on quality leads and hone your crisis management skills.
It’s essential to perfect the art of social listening as you start your social media manager career. This is a smart way to get fresh ideas for creating content, products, and services that satisfy customers’ needs.
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A passion for trends
Social media trends will keep emerging with the advancement of technology. That said, research how mobile is transforming the social media landscape and the best way to position the brand you’re representing for greater visibility.
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Data analytics
How social media users measure results has evolved over the years. Managers now have access to analytics tools, which eliminate the need to spend hours monitoring campaigns. Besides, these tools will help you provide detailed reports to your employer at the end of each campaign.
