Artificial Intelligence is in the headlines every now and then. The technology has revamped the travel, retail, healthcare, manufacturing, real estate, and various other business verticals. But the least noticed is: Mobile Industry.
Artificial Intelligence has made drastic changes in the mobile industry, some of the prevalent ones are:-
Major Applications of Artificial Intelligence in Mobile Industry
- Impeccable Conversational Experience
The biggest pain point of the users is that their requests are often overlooked. It’s true that the businesses have hired employees to respond to the user’s requests. However, no individual can work for day and night and handle multiple user requests while delivering an impeccable experience.
This is where AI comes to action. The technology, in the form of Chatbots and mobile apps, bridge the gap between users and brands. It interacts with the users 24×7; giving them the freedom to get served anytime and anywhere. It deals with multiple users in real-time, analyzes their current and previous behavior, and deliver the best optimal solutions in real-time. In this way, it prevents users from exiting the platform being annoyed as well as boost the user experience.
- Impressive Personalized Approach
AI technology makes the mobile apps outshine the competition with personalization factor. It analyzes the user behavior, location, actions on the platform, and the previous interactions to get deeper insights about the user. These insights are further used to showcase the services a user is looking for or may want in the future. Therefore, the technology helps to personalize the user interaction with the mobile app, and increases the possibilities of conversions.
- Robust User Engagement Technique
Artificial Intelligence also plays a crucial role in user engagement. It empowers the UI/UX designers to understand the human psychology and pick the elements that could trigger users emotionally and improve conversion rates. Also, the technology avails the users the facility to employ numerous gestures that make the user interaction with the app more enticing.
- Seamless Search Experience
AI is taking the search experience to the next level. With the facility to search via images and voice, in natural language, etc., the technology is helping the mobile app developers and business leaders to cater to the needs of the users in multiple ways.
- Enhanced Security
Artificial Intelligence is also bringing a major difference in the security phase of mobile app development. The technology is helping the mobile app development companies to determine the possible loopholes in their design and coding process, and look for far secure alternatives.
Besides, it analyzes the data and user behavior in real-time, which enables to predict the threats that may arise in the future. It also suggests the possible solutions to prevent the situation, resulting in a better and secure experience.
- Effective App Marketing
To promote an app, a mobile app development company or the related digital agency has to gather and analyze a heap of user data. This process is time-consuming, expensive, and often affected by human errors. After all, it is not easy for a human brain to collect, optimize, and analyze the records of millions of users.
The AI-based solutions, in this scenario, can help the brands to collect a huge amount of data and process it in real-time to get effective results. In this way, it saves time and cost of market research and data gathering, as well as cut down the risk of errors, resulting in better outcomes.
With the pace at which the AI technology is entering the mobile industry, it can be said that the AI technology will be there in the market for a long. The technology will continue to personalize the business and user experience, enabling them to grow their business and get a quick access to the desired services, respectively.